Once you have your LinkedIn Business Profile up and running, you have the ability to connect with thousands of professionals within your target market. However, to catch their attention, you’ll need to create compelling and timely content and share it with the world. Here are some tips to make the most of your LinkedIn presence!
Like Twitter or Instagram, LinkedIn uses hashtags to deliver content to the right people. Users can opt to follow tags that speak to their passions, and it’s an easy way to speak to your ideal client. Consider what professional or personal hashtags would be relevant to your target market and include them at the end of your description to maximize the reach of each post. As always, location-based hashtags are a must, as it will draw in prospects who can schedule an appointment with you in person.
If you follow a number of people from a single company on LinkedIn, you may notice that numerous employees will share the same company content. This allows each person’s connections to view the post in their own feed, trying to expand the audience of the post as much as possible. When you post something on your LinkedIn Business Page, encourage all your employees to share it on their personal pages as well.
Repost Evergreen Content
Like most social media sites, LinkedIn prefers to show its users newer posts and content. As a result, you should repost your best content repeatedly to get the best results. If you have seasonal content (like tax season or holiday-based articles) be sure to post these again every year to maximize their utility. After all, you spent a lot of time creating each piece, so you want to make the most of it!
Share Articles That Speak to Your Target Market
In addition to your own content, you should consistently share news articles and personal interest stories that would speak to your target market. This allows you to keep your page active even when you’re not creating new content yourself. Adding a personal story or weighing in on the content can provide particular emphasis on why the article caught your attention, and it’s a great way to add a human element to your business.
Take a moment to scroll through your personal LinkedIn feed, and you may notice that you’re more likely to stop and look at an article when an image is attached. Humans are largely visual creatures, so including a compelling photo can be the difference between being liked or being ignored.
As you start marketing on LinkedIn, these tips can help you maximize the influence of your page. Overall, posting consistent and quality content will start boosting the number of your followers and expand the reach of your business.