Summer Strategies for Staying Centered During COVID
Like many financial advisors, you may have been feeling restless and unfocused due to the COVID-19 pandemic and the shelter-in-place orders in many regions. Experiencing so many changes in our day-to-day life makes it difficult to run your business, so here are some tips to help you refocus your energy to make an impact.
Organize Your Life
With so many things “out of order” right now in the world, it’s essential for your mental health to control what you can. This means it’s the perfect time to physically reorder your space and find new organizational systems that work for you. Order new filing cabinets, sort through your old papers and recycle what you don’t need, and get your workspace in perfect order!
Take Up a New Hobby
It’s more important than ever to find something you enjoy, so explore options for new hobbies. I personally have taken up mountain biking again after a short hiatus, and I find that I’m super energized and refreshed after each ride! Being able to spend a few hours every week doing what you love creates a work-life balance, so I encourage you to find a socially distanced and safe hobby to pursue this summer.
Ask for an Outside Opinion
Being a financial advisor can be challenging right now, as you’ve suddenly reduced the amount of contact you have with the outside world. You’ve likely gone from interacting face-to-face with dozens of people every day to seeing only your close family. To help provide some outside perspective and grounding, it’s the perfect time to book a breakthrough session with a business development coach. To help support your business during this time, I’m providing free 30-minute breakthrough sessions to provide guidance on your strategic planning. The first ten people to email me at susan@susandanzig.com will receive a free 30-minute consultation.
Keep a Physical Planner
One of the challenges of the COVID-19 quarantine is that all of the days seem to blend together. An easy way to combat this in the working world is to keep a physical planner filled with your tasks and objectives for each week. Manually crossing off both what you’ve accomplished, and each day of the week helps to ground yourself during these unusual times, as well as keep you on top of your goals for each workday. You should also physically block off time in your calendar to pursue either your hobbies or relaxation, and this will also give you something to look forward to as you glance at your planner throughout the week.
Maximize Natural Sunlight and Grow Plants
There have been hundreds of studies that prove the positive impact of both natural sunlight and having houseplants, so maximize both throughout your day. Move your workspace as close to a window as possible and find some succulents or other low-maintenance plants to decorate your desk. Take the time to look up from your work and enjoy the natural beauty during your lunch hours and breaks!
Conclusion
Though this is a challenging time for everyone, taking these small steps can help improve your mood and keep you focused throughout the workday. For more personalized support during these unusual times, please reach out to me to book a call! The first ten people to email me at susan@susandanzig.com will receive a free 30-minute consultation.
How to Conduct Self-Care During COVID-19
Like everyone across the world, financial services professionals have been inundated with stress, restrictions, and a flood of grim news thanks to the COVID-19 situation. It’s more important than ever to focus on caring for your personal needs, so here are some tips to conduct self-care during COVID!
Take Up a Safe New Hobby
Though we have to be more careful when leaving home, there are still plenty of hobbies that can be conducted safely. This is the perfect time to take up a new hobby that you’ve been eyeing, or to invest more time in the things you enjoy. Physically active hobbies that are conducted outside are a great way to boost your mental and physical health while limiting contact with people, which is why I’ve started mountain biking a couple of times a week!
Be Patient with Yourself
Like most people, you’ve likely been feeling run down, isolated, and lacked your usual motivation, and that’s okay! Be patient with yourself and allocate more time to complete your essential tasks. Remember that everyone across the globe is experiencing the same anxiety, so don’t beat yourself up if you need to take more breaks or slow your pace throughout your workday.
Focus on What’s Working
Throughout the pandemic, you may have found some coping strategies that help get you through the day. Whether it’s working on your laptop on your patio, going for a run in the morning, or bribing yourself with some homemade baked goods, indulge in what helps keep you motivated throughout the day.
Find Ways to Socialize
The lack of socialization is the largest challenge during COVID-19, so set up weekly video calls with friends and family. This will support a huge boost on your mental health, as well as remind you that everyone else is facing the same challenges. For added fun, plan out a theme, trivia game, or special event that everyone can participate in from afar!
The COVID-19 pandemic presents a challenge for everyone, so it’s important to indulge in self-care. Remembering to be patient with yourself, take breaks, and squeeze in some fun to help you remain productive and happy!
Tips to Support Your Mindset This Summer
Maintaining your motivation throughout the year is always a challenge, and the COVID-19 situation can enhance the already existing challenge to losing focus. To ensure you’re bringing your best work to the table, you should take a few hours a week to focus on your mindset and encourage positivity. Here are a few tips to help keep you motivated!
Break Tasks into Manageable Chunks
When the weather outside is perfect, it can be difficult to stay inside staring at your computer. Rather than take a personal day, instead break your work into manageable chunks. By following a two hours on, mini break pattern, you can maximize your focus while still taking advantage of the beautiful weather. You can also follow a more task-based approach, completing two or three items on your to-do list before enjoying your well-earned break. Brew up some iced tea and sit on your porch to reward yourself for your hard work!
Express Gratitude
There have been a lot of doom and gloom stories that have arisen from the pandemic, so it’s more important than ever to focus on the positive. Though a lot is going wrong, there’s also quite a bit that has worked out for humanity and helped us unite to tackle this problem. For example, we live in an extremely connected time, which has made it easier for people to work remotely and entertain themselves without leaving the house. To distract from the negativity in this challenging time, take a few minutes every morning and write down 10 things that you’re grateful for!
Take Control of Your Business
One of the central stressors for business owners this year is feeling the lack of control, so it’s the perfect time to work towards optimizing your strategy. Take the time to evaluate where you’re at, build a strategic plan, and adjust what hasn’t been working. By taking a few minutes to build out your plan, you’ll feel more in control and help minimize this stressful situation.
Build New Partnerships
Another helpful strategy to make you feel more in control is to reach out to experts in the business field who can help guide you through these complicated times. If you’re unsure about your next steps, consider reaching out to a professional coach. We are focused on supporting financial services professionals who are looking to grow their business during these tense times by offering free Breakthrough Coaching sessions. If you’re interested in transforming your results, I invite you to schedule a meeting with one of my coaches today! Email me at susan@susandanzig.com to set yourself up to win. Taking the time to talk to an expert can help restore confidence in your business plan and provide clarity for next steps to optimize your business!
Self-Care
Being stuck inside can feel like a punishment although treating yourself to something special can help minimize constricted feelings. Splurge on yourself a little and order something you’ve wanted for a while, or something that will help entertain you during the months inside. Whether you opt for a new skincare routine, a stationary bicycle, or something new to support your favorite hobby, it’s the perfect time to treat yourself to something nice.
Conclusion
This is a difficult time for everyone including financial services professionals. By committing to self-care, optimizing your business plan, and expanding your professional network, you can help relieve the frustrations of the last few months and restore a sense of balance.
Use Neuro-Linguistic Programming to Find the Right Client
What is Neuro-Linguistic Programming?
Neuro-Linguistic Programming (NLP) is a field of study that encompasses the three most influential components involved in producing human experience: neurology, language and programming. The neurological system regulates how our bodies function, language determines how we interface and communicate with other people, and our programming determines the kinds of models of the world we create. Ultimately, the Neuro-Linguistic Programming model outlined by Richard Bandler and John Grinder describes the fundamental dynamics between mind and language and how their interplay affects our body and behavior
What’s the First Step to Incorporating NLP into My Business?
Neuro-Linguistic Programming helps you examine the behavior of both yourself and those around you to find compatibility…and know when something just isn’t a right fit. The best place to start when incorporating NLP into your business evaluations is to look inwardly. Is their something standing in the way of your absolute confidence in your abilities? When working with new clients, I find that there is typically at least one mindset roadblock to being able to achieve their desired results, whether it relates to sales, partnerships, or achieving long-term goals. I use NLP techniques to help clients dispel their disempowering beliefs so they’re able to work towards their goals without mental interferance. NLP helps break through self-doubt and limiting behaviors to build your best self!
How Do I Use NLP to Find the Right Clients?
NLP tools can help you establish your ideal client and understand your business’ needs right from the get-go. In order to develop the right criteria for targeting clients, you need to have your eye on the end game, starting with basic demographics. You need to creae a general model of who you want to serve, what services you want to provide, and your desired business model. You should also consider the hours you want to work and how you want to communicate with clients (i.e., in person, on Zoom, email, texting, or phone calls).
Once you have these basic demographics in place, NLP processes can help you take a closer look at the psychographics. When you understand what personalities you work best with, you’re in a stronger position to determine what clients will be an asset to your business, and which ones will drain you. Once you have these considerations in place, you can decide which clients not to pursue.
When Should I Begin Implementing NLP?
NLP perspective can help you avoid major pitfalls in your book of business, so it’s essential to quickly implement these techniques within your business model. However, firms that have been in business for a long time should still take the time to revisit their criteria. Evaluate any internal complaints that you’ve been having and what successes you’ve had. By looking at what works, you’ll be able to say “yes” to the right clients and “no” to ones that just aren’t the right fit. This will ultimately lead you to a happier experience in your business!
What Are Red Flags To Avoid with Clients?
By having clear boundaries and criteria for your clients, you can decline to work with clients that present red flags early in the process. Examples of these red flags are disrespectiful communication with you and your staff, not honoring your office hours, being slow to respond to what you ask of them, and questioning the value of your services and fees.
The stronger your boundaries, the fewer problems you’ll have in your lifelong client relationships. You need to honor your own boundaries with regard to the hours you are available to clients, how they should treat your staff, and what you expect from their communications. Compare the client interview process to a first date:While you want to show your best self, you also want to interview your prospects and make sure that they meet your criteria for a positive business relationship. Honor your intuition and your gut instincts: if they look like a good prospect but your instinct is to run in the other direction, those instincts are always worth listening to.
Conclusion
If you want to attract more of the right clients and avoid the pain of “red flag” clients, please reach out to me at Susan@susandanzig.com. My deep understanding of Neuro-Linguistic Programming combined with my business development expertise can help you position your business for success by attracting more of the right clients and focusing your energy where it will make the most impact!
How to Keep a Healthy Mindset Throughout COVID-19
It’s essential to maintain a healthy mindset during COVID-19, especially for financial advisors striving to normalize their operations. Prioritizing your own health and wellness will help to keep your mindset positive despite all the changes occurring worldwide and help you stay in the right frame of mind to continually serve your clients. Here are some tips to help keep a healthy mindset under the current circumstances:
Break Up Your Work into Manageable Chunks
One of the most challenging aspects of COVID-19 is keeping yourself motivated when so many external challenges keep popping up. While you can’t neglect your business, it’s important to be empathetic with yourself and understand that you may need more time to accomplish tasks during this challenging situation. To keep yourself motivated, break your workday into short, manageable chunks and take small breaks in between. By interspersing work with relaxation, you can keep your work on track while still taking time for self-care.
Express Gratitude
A lot is going sideways right now across the world, so it’s essential to take a step back and remember what truly matters in your life. Focusing on the gratitude you feel for your family, friends, and passions will help you remember what you’re working for, allowing you to stay motivated throughout the coming weeks. To remind yourself of all the things you might be grateful for, make a long list and keep it next to your workstation. If you haven’t already, I recommend you surround your workstation with photos of your friends and family to brighten your workday. Whenever you feel stressed or helpless, look at this list and the photos to remind yourself of your motivations.
Try to Establish Routine
One of the biggest challenges of this stay-at-home order has been the interruption of the daily routine. People have been conditioned to drive to work in the morning and follow a strict schedule, and this routine provides a sense of stability and comfort. Though you may have to adjust your usual routine, it’s important to schedule your day to create a sense of normalcy. Having a set time for making coffee, exercise, meditation, answering emails and scheduling regular meetings can help you adjust more easily to the new normal.
Remember You’re Not Alone
All across the world, people are experiencing the same dilemmas that face us every day. While this may not make the immediate situation better, it does help to maintain compassion for everyone you cross paths with. Take the time to support your friends, neighbors, and those in your network from afar, and let them know that they aren’t alone. By working together and maintaining compassion, our communities will make it through this unprecedented situation.
Take a Breather
The one downside to remote work is that it blurs the lines between your office and home. While it can be tempting to sneak in some emails on the weekends, be sure to create distinct chunks of time off to maintain your mental health. Dedicate at least one day and ideally two days a week where you “unplug” and don’t check your work email. To further improve your mental health, I challenge you to take a complete break from the news and social media during your day(s) off. By separating yourself from the demands of the modern world, you’ll actually rejuvenate yourself and be more energized throughout the rest of the week.
Conclusion
Since COVID-19 presents a new set of challenges for financial advisors, it’s essential to commit more time to self-care. By setting boundaries throughout your work week, taking time off, and focusing on what you’re grateful for, you’ll be in a better space to efficiently run your business!
How Financial Advisors Should Maintain Their Business During COVID-19
This is an unprecedented time, and financial advisors are under unique stress trying to maintain their business during the quarantine. Though some aspects of your day-to-day business will change, you still have opportunities to delight your existing clients and attract new ones. Ultimately, if you proceed strategically, you can place your business in a better position than it was even before the crisis.
Maintain Client Relationships
Though you are likely working remotely, you should still stay in contact with your entire book of business. Talk with every one of your clients and offer them guidance through this changing financial market, as well as asking after their family’s health and wellness. This is where you can have the biggest impact by sharing your perspective on the unfolding situation. These actions ultimately encourage client loyalty and future referrals.
Given the unpredictability of the market, any clients who were thinking about changing advisors are more likely to do so now. The bottom line is: if you can’t be present for your clients during a challenging time, then you need to reevaluate your service model.
It’s also worth noting that younger investors haven’t seen this volatility before. This is an opportunity to establish yourself as a trusted partner in these matters and to deepen your relationships with your younger clients, which will reinforce the added value you bring to the table.
Don’t Disregard Opportunities for Growth
Though it may not seem like it, this is perfect timing to be focused on growing your business. When you are doing a great job of servicing your clients, you will naturally have the opportunity to grow your business with money in motion from your existing clients, as well as referrals. Given that everyone is experiencing the volatility of the market, many are looking for financial perspective during this unprecedented time. When clients feel taken care of, they will frequently express gratitude for your time and reassurance. This is the perfect timing to let them know that you are available to speak with their friends and family members who might have questions or concerns about their financial situation.
How to Conduct Referrals While Maintaining Social Distancing
Though social distancing has changed the way you conduct referrals, you can use technology to make a seamless introduction. Invite both parties (your existing client and their referral) to a zoom conference, and then your existing client can step off the call when appropriate. Alternatively, you can use conference calling, but don’t discount the personal touch of a video call.
After the referral signs up for your services, take the time to write a personal thank you card to your existing client. To encourage future referrals, I recommend including a gift card for Postmates or a similar food delivery service. This will encourage future referrals!
Conclusion
Though this is an unexpected situation, it provides the opportunity to truly enhance relationships with your clients. By adjusting your business model, you can continue to deepen your client relationships and establish yourself as a trusted resource in this challenging time.
Developing Your Uniquely Branded System
Once you’ve defined your ideal client, area of specialization, and slogan, it’s time to think about how to really sell your services to the people you meet. This is ultimately the “how” of your business—the expertise and day-to-day work that allows you to deliver results for your clients. It’s essential to create a list of examples to help guide conversations with potential clients, and this blog will help you determine what you need to create that confident message.
Think About Your Value Adds
Ultimately, what you’re coming up with at this stage is a value add. You want to make it clear exactly what you deliver, using both hypotheticals and concrete examples. Thinking back on specific clients, there may be one instance that truly stands out. You can begin your pitch by giving a generic presentation of how you helped this client—though obviously, keeping confidentiality in mind, you want to avoid specifically naming this person.
From there, you can explore the hypothetical needs of your future clients, and examples of how you meet these needs. I recommend dividing these needs into two distinct categories: Emotional and Technical. A combination of both of these sides of the equation will help give a well-rounded impression of the work you do.
Emotional Value Adds
The first value add you want to address is the emotional component. How do you simplify your clients’ lives? Do your services and your client experience leave them with peace of mind or a hard roadmap to follow that helps enable them to live their lives? Though this should be a briefer exploration than your technical value adds, it provides a hook and encourages future clients to think about how simple life would be once they have your support.
Technical Value Adds
Once you’ve wet your prospect’s appetite with hypothetical examples and an emotional appeal, you can hit them with the technical areas of specialization that enable you to support your clients. For financial advisors, this might include financial planning, investments, retirement options as well as a number of tax preparation services, to enable your clients to seek a secure future. Though these will vary from firm to firm, all of the items support the emotional value add that you laid out in step one.
Don’t Forget to Follow Up
In order to fully drive your value adds home, ask your prospect for their contact information. You’ll then be able to send supporting documents that drive home both the emotional and technical value adds. Often the technical value adds will be listed specifically, while the emotional will be conveyed with imagery, color choice, and your slogan. You should also speak to both of these points on your website and social media marketing, enabling you to persuade prospects across multiple lines of communication.
By rehearsing your value adds ahead of time—both emotional and technical—you’ll be prepared to meet prospects wherever they appear. This last step of your branding should be supported by marketing materials and information on your website to drive home the points you make in conversation.
Perfecting Your Client Attraction Message
Have you ever had a moment when you were asked what you do for a living, and you stumble over your answer or aren’t sure how to respond? It’s extremely common for people in self-driven industries to struggle to answer these questions, and it makes it all the more important to create an “elevator pitch” about your business. As you seek out new clients, it’s essential to perfect your client attraction message and be able to quickly identify who you help and what your skillset is.
What Is a Client Attraction Message?
A client attraction message is a short pitch about what your business delivers. Ideally, it is a super short phrase, less than seven words, that you can consistently deliver when asked about your job. Essentially, it’s your slogan, directly answering the questions: what do you do, and for whom?
Examples of Effective Client Attraction Messages
Here are a few simple examples to get you started, along with some notes about why they’re effective:
Wealth Management for Executives in Transition
Wealth management is an extremely general term, but it is an extremely attractive client attraction message. Tapering it down by focusing on a specific industry or ideal client helps specify your work and make it sound less generic.
Investment Management for Lottery Winners
If you have a specific niche, it’s even more important to spread the word about your work far and wide. Though this is an extremely precise target market, it fills a direct need of potential clients.
Retirement Planning for Google Employees
If you aren’t sure about how to focus your messaging, focusing on a specific field or industry can help make it clear who you’re targeting.
Rehearse Your Delivery
While you can use this message in your marketing, it is even more important to have it prepared for networking and day-to-day conversations. Practice your delivery of this slogan so you can sound polished and confident as you meet potential clients or acquaintances. It can also help to have a quick story showcasing one of your best wins so you can make it clear what skills you bring to the table.
If you’ve ever been in a situation where you couldn’t clearly communicate your role, you need a rehearsed client attraction message. This will help you network and get your name out there while being quick and polished. Once you’ve mastered your client attraction message, you’ll be able to casually mention your line of work without taking too much time or stumbling over your words.
How to Optimize Your Area of Specialization (And Why This Matters!)
Once you’ve determined the makeup of your ideal client and began planning how to market to them, your next step is to decide what services you need to offer to be attractive. People in different industries, life stages, and regions will have different expectations and needs, so you need to consider exactly what offerings will make you the most attractive to your future potential clients.
What Is an Area of Specialization? Though the specifics will vary depending on the industry, an area of specialization is essential for almost all service providers, from plumbers to physicians to veterinarians. Having a specialty on top of more generalized work helps you to become a leader in that narrow field, while still gaining more general work as people search for your expertise. For example, many financial advisors offer comprehensive financial planning services while focusing on their favorite specific vertical, such as wealth management, 401k rollovers, retirement planning, or investments. They may offer every service under the sun, but much of their marketing will be focused on their area of specialization.
Ask Yourself: What Do You Love to Do? Before you even get into the client-centric breakdown of your business plan, it can be helpful to consider what you love most. After all, people will be able to immediately sense your passion as you talk about something that’s important to you, and having a primary vertical that you enjoy will make it much easier to go to work in the morning. Consider the ideal breakdown of your workday and come up with a plan that can help you bring this ratio into reality!
What Is Your Experience? Another thing that will help sell your expertise to your ideal client is highlighting your personal and professional expertise. Have you always been passionate about this line of work? Did your parents raise you a certain way that led you to pursue this career path? Or did you have an “ah-ha” moment while driving to class one day that started you off on your journey? Speaking to this expertise personalizes you, establishes trust, and helps your ideal client decide to make that initial connection.
Stand Out from the Crowd! Let’s face it, the business world is crowded. Looking up financial advisors in my immediate area turned up hundreds of results, each with similar generic statements about how they help their clients. To stand out from the crowd, evaluate whether there are other less popular—but still essential—services that you can provide, especially if you’re keen to work with a specialized industry or client. Ultimately, even if you’re offering a service that everyone around you offers also, the easiest way to get business will be to put a unique spin on it. Why do you offer this service? Why is it important to you?
Conclusion Once you’ve built out your ideal client profile, your next step will be determining your area of specialization and optimizing your marketing strategy with this vertical in mind. By taking the time to consider the best fits for your expertise, your ideal client, and how you can stand out from the crowd, you’ll be able to clearly define your area of specialization in a way that draws in potential clients.
How Defining Your Ideal Client Will Help Define Your Business
Whether your business is well-established or in its founding stages, taking the time to define your ideal client is essential to your success. Without taking the time to outline exactly who your ideal client is, you’ll waste time on your messaging, prospecting the wrong people, and lacking a clear idea of exactly what you bring to the table. It would be as if you are casting your fishing line randomly into the middle of the ocean versus into a well-stocked fishing hole. Taking the time to plan out your ideal client will improve your prospect-to-client conversions, and ultimately, your revenue.
The First Steps
If you’re unsure where to start, take a look at your current clients and the skillsets you use most. While you don’t necessarily have to follow the mold you’ve already created, it’s a good start to examine the most valuable things you have to offer. What feedback has your first client given about your services? Would your tenth say the same? It’s important to consider any potential changes as your business scales, and take the time to consider whether you should expand or rezone your offerings.
Creating an Ideal Client Profile
The first step in defining your ideal client will be to develop your ideal client profile. The metrics that matter most will depend on your industry and services, but here are some typical things to keep in mind as you create this profile. What is their age? Where do they live? What is their occupation? What is their income? What is the size of their portfolio? What prompted them to reach out to you at this time? What are they looking for specifically? Is there something beyond this list that makes them ideal for you that is notable to track?
By evaluating your perfect match for each of these questions, you’ll know where and how to focus your marketing efforts. For each of these qualifications, there should be an adjustment to your marketing strategy, specifically when, where, and how you advertise your business.
Outline Your Marketing Goals
Once you have your ideal client, sit down and determine your next steps. Given the age and income of your ideal client, where should you market? Is Facebook your best bet, or perhaps LinkedIn? The platform you use will ultimately change your marketing strategy, so research each demographic before you start considering your first marketing campaign.
Once you have your strategy outlined on paper, your next step will be to consider your budget and goals. If you’ve never marketed before, you’ll want to start with a small budget and pay close attention to the results. Conduct A/B testing to see what messaging and images work best, and don’t be afraid to start from scratch if you aren’t seeing optimal results.
Conclusion
Many businesses are so excited to start marketing that they leave out the most important step: Knowing who to reach out to. By building out your ideal client profile, you’re ensuring the success of your marketing efforts and preventing wasted time and energy. If you have any questions as you build out your ideal client profile, please reach out to me!
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